Privacy policy

Last Updated: June 20, 2026

1. Introduction

Welcome to DreamPop Tales ("DreamPop Tales", "we", "us", or "our").

Your privacy is important to us. This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, create a personalised book, place an order, contact us or otherwise interact with our services.

DreamPop Tales creates personalised children's books that are uniquely tailored to each child. In order to create your personalised book, we may collect information such as your child's name, character selections, optional photograph and personal dedication. We understand that this information is personal and we are committed to handling it responsibly, securely and in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR).

This Privacy Policy explains:

  • What information we collect
  • How we use your information
  • When we may share your information with trusted service providers
  • How we protect your information
  • Your rights regarding your personal data

By using our website or placing an order, you acknowledge that you have read and understood this Privacy Policy.

If you have any questions about this Privacy Policy or how we process your personal information, please contact us using the details provided at the end of this document.

2. Who We Are

For the purposes of the General Data Protection Regulation (GDPR) and other applicable data protection laws, DreamPop Tales is the data controller responsible for the personal information collected through our website.

If you have any questions about this Privacy Policy, how we process your personal information, or if you wish to exercise any of your privacy rights, please contact us using the email address hello@dreampoptales.com.

We are committed to responding to all privacy-related enquiries as quickly as possible and in accordance with applicable data protection laws.

3. Information We Collect

To provide our products and services, we may collect the following types of personal information.

A. Information You Provide to Us

When you place an order, create an account, subscribe to our newsletter or contact us, you may provide us with information including:

  • Your name
  • Billing address
  • Shipping address
  • Email address
  • Telephone number (if provided)
  • Account login details (if you create an account)
  • Any information you provide when contacting our customer support

B. Personalisation Details

To create your personalised book, we may collect:

  • Your child's first name (or multiple names where applicable)
  • Character selections (such as hair colour, eye colour and skin tone)
  • Your chosen book language
  • Your personalised dedication message
  • An optional photograph of your child, if you choose to upload one

This information is collected solely to create and fulfill your personalized order.

C. Payment Information

We do not collect or store your full payment card details.

Payments are securely processed by trusted third-party payment providers such as Shopify Payments, PayPal or other payment gateways available during checkout. These providers process your payment information in accordance with their own privacy policies and security standards.

D. Technical Information

When you visit our website, we may automatically collect certain technical information, including:

  • IP address
  • Browser type and version
  • Device type
  • Operating system
  • Pages viewed
  • Products viewed
  • Website activity
  • Referral source
  • General usage information

This information helps us improve our website, understand customer behaviour and provide a better shopping experience.

E. Marketing Preferences

If you choose to subscribe to our newsletter or marketing communications, we may collect information about your communication preferences, including:

  • Whether you have opted in to receive marketing emails
  • Your email engagement (such as email opens and link clicks)
  • Your preferences for receiving updates about new products, promotions and special offers

You may unsubscribe from our marketing emails at any time by clicking the unsubscribe link included in every marketing email or by contacting us directly.

4. How We Use Your Information

We only use your personal information where we have a lawful reason to do so. Depending on the circumstances, this may be because it is necessary to fulfil our contract with you, because we have a legitimate business interest, because you have given your consent, or because we are required to comply with a legal obligation.

We use your information for the following purposes:

A. To Create and Deliver Your Personalised Book

We use your information to:

  • Create your personalised book using the details you provide
  • Process and fulfil your order
  • Print and prepare your book for production
  • Arrange delivery through our shipping partners
  • Provide order updates and customer support

Legal Basis: Performance of a contract.

B. To Manage Your Orders and Customer Account

We use your information to:

  • Process payments
  • Verify your identity where necessary
  • Respond to enquiries and support requests
  • Manage returns, replacements and refunds
  • Maintain your customer account (where applicable)

Legal Basis: Performance of a contract and our legitimate interests in providing customer support.

C. To Improve Our Website and Services

We analyse how visitors use our website to help us:

  • Improve website performance
  • Enhance the shopping experience
  • Develop new products and features
  • Better understand customer preferences
  • Detect and prevent technical issues or fraud

Where required by law, we will ask for your consent before placing non-essential cookies on your device.

Legal Basis: Legitimate interests and, where applicable, your consent.

D. Marketing Communications

If you choose to subscribe to our newsletter or otherwise consent to receive marketing communications, we may use your information to send you:

  • New book launches
  • Special offers
  • Promotions
  • Story inspiration
  • Company news and updates

You can unsubscribe from our marketing emails at any time by clicking the unsubscribe link included in every email or by contacting us directly.

Legal Basis: Your consent.

E. Personalised Advertising

With your consent, where required, we may use cookies and similar technologies to measure the effectiveness of our advertising and to show you more relevant advertisements on platforms such as Facebook, Instagram and Google.

This helps us understand which marketing campaigns are effective and improve our advertising.

Legal Basis: Your consent.

F. Legal and Regulatory Obligations

We may use or retain certain information where necessary to:

  • Comply with applicable laws and regulations
  • Maintain accounting and tax records
  • Prevent fraud or misuse of our services
  • Protect our legal rights
  • Resolve disputes or enforce our terms and conditions

Legal Basis: Compliance with legal obligations and our legitimate interests.

5. Sharing Your Information

We value your privacy and will never sell, rent or trade your personal information to third parties for their own marketing purposes.

We only share your information where it is necessary to operate our business, fulfil your order or comply with legal obligations.

A. Trusted Service Providers

We may share your personal information with carefully selected service providers who help us operate DreamPop Tales, including:

  • Shopify, our e-commerce platform
  • Payment processing providers
  • Printing and production partners
  • Shipping and delivery providers
  • Customer support providers
  • Email marketing platforms
  • Analytics providers
  • Advertising partners (where you have provided consent)
  • Product review platforms

These providers are only given the information necessary to perform their services on our behalf and are contractually required to protect your personal information.

B. Personalisation Information

The personalisation details you provide, including your child's name, optional photograph, character selections, dedication message and chosen book language, are shared only with the service providers involved in producing your personalized book.

This information is used solely to create and fulfil your order and is never used for independent marketing purposes.

C. Legal Requirements

We may disclose your personal information where required to do so by law or where we believe such action is necessary to:

  • Comply with a legal obligation
  • Respond to lawful requests from public authorities
  • Protect the rights, property or safety of DreamPop Tales, our customers or others
  • Detect, investigate or prevent fraud, security issues or illegal activities

D. Business Transfers

If DreamPop Tales is involved in a merger, acquisition, sale of assets or other business transaction, your personal information may be transferred as part of that transaction. If this happens, we will ensure your information continues to be protected and will notify you where required by law.

6. International Data Transfers

DreamPop Tales is based in Romania and operates in accordance with the General Data Protection Regulation (GDPR).

Some of the trusted service providers we use to operate our business, such as Shopify, payment providers, email marketing platforms and analytics providers, may process or store personal information outside the European Economic Area (EEA).

Whenever your personal information is transferred internationally, we take appropriate steps to ensure it remains protected and is handled securely in accordance with applicable data protection laws.

Where required, we rely on legally approved safeguards, including:

  • Standard Contractual Clauses (SCCs) approved by the European Commission;
  • Adequacy decisions issued by the European Commission; or
  • Other lawful transfer mechanisms permitted under applicable data protection legislation.

We only work with reputable service providers that are committed to protecting your personal information and maintaining appropriate security measures.

If you would like more information about how your personal information is transferred internationally, please contact us using the details provided at the end of this Privacy Policy.

7. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes described in this policy. In practice:

  • Order information is retained for as long as required to fulfil your order and comply with accounting and tax obligations.
  • Personalisation information is retained only as long as needed to produce your book and handle any reprint or replacement requests.
  • Marketing data is retained until you unsubscribe or withdraw consent.
  • Analytics data is retained in line with the settings of our analytics providers.

When we no longer need your information, we will securely delete or anonymise it. In certain circumstances, we may retain information longer where required by law, to resolve disputes or prevent fraud.

8. Data Security

We have implemented appropriate technical and organisational measures to protect your personal information, including SSL/TLS encryption, secure payment processing through trusted third parties, restricted internal access on a need-to-know basis and regular security monitoring.

While we take every reasonable step to protect your information, no method of internet transmission or electronic storage is completely secure. If we become aware of a data breach likely to affect your rights, we will notify the relevant supervisory authority and affected individuals as required by law.

9. Your Privacy Rights

If you are located in the European Economic Area (EEA), the United Kingdom or another jurisdiction with similar privacy laws, you have certain rights regarding your personal information.

These rights may include:

  • Right of access – to request a copy of the personal information we hold about you.
  • Right to rectification – to request correction of inaccurate or incomplete information.
  • Right to erasure – to request deletion of your information where there is no legal basis for continued processing.
  • Right to restrict processing – to request that we limit how we use your information in certain circumstances.
  • Right to object – to object to processing based on legitimate interests, including direct marketing.
  • Right to data portability – to receive your information in a structured, machine-readable format where technically feasible.
  • Right to withdraw consent – where we rely on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us at hello@dreampoptales.com. We may ask you to verify your identity before responding. We will respond within the timeframes required by applicable law.

10. Children's Privacy

DreamPop Tales creates personalised books for children; however, our products are intended to be purchased only by adults, such as parents, legal guardians or other authorised family members.

We do not knowingly collect personal information directly from children.

Any information relating to a child, such as their name, optional photograph, character selections or dedication, is provided voluntarily by the purchasing adult solely to create and fulfil their order. We do not use children’s information for advertising, profiling or any purpose beyond fulfilling the order.

If you believe that personal information relating to a child has been provided to us without the consent or authority of a parent or legal guardian, please contact us immediately at hello@dreampoptales.com. We will investigate the matter and, where appropriate, delete the information in accordance with applicable law.

11. Cookies & Analytics

Our website uses cookies and similar technologies to provide essential functionality, improve your experience and measure the performance of our services and advertising.

A. Categories of cookies we use

  • Essential cookies – required for the website to function correctly, including maintaining your shopping session and checkout process. These do not require consent.
  • Analytics cookies – used to understand how visitors interact with our website (for example, via Google Analytics). These are only placed with your consent.
  • Marketing cookies – used to measure the effectiveness of advertising campaigns on platforms such as Meta (Facebook and Instagram). These are only placed with your consent.
  • Preference cookies – used to remember your settings and personalisation choices. These are only placed with your consent.

B. How we obtain consent

When you first visit our website, a cookie consent banner is displayed. Non-essential cookies are not loaded until you have actively accepted them. You may accept all cookies, reject non-essential cookies, or manage your preferences by category. Your consent is recorded and applied for future visits.

You can withdraw or change your cookie preferences at any time by clicking the cookie settings link in our website footer, or by clearing your browser cookies and revisiting our site. Withdrawing consent does not affect any processing that took place while consent was active.

C. Third-party cookies

Third-party services we use, including Shopify, Google Analytics and Meta, may place their own cookies on your device in accordance with their own privacy policies. We recommend reviewing those policies for further information.

12. Child Photograph Data

When you choose to upload a photograph of your child as part of the book personalisation process, we treat this with particular care.

  • The photograph is used solely to generate the personalised illustration.
  • It is shared only with our print production partner for the purpose of fulfilling your order.
  • The photograph is deleted from our systems and those of our production partner promptly after your order has been successfully produced, and in any event within 30 days of production completion.
  • Photographs are never used for advertising, profiling, model training or any purpose beyond fulfilling your specific order.
  • Uploading a photograph is entirely optional. Your book can be personalised without one.

By uploading a photograph, you confirm that you are the parent or legal guardian of the child depicted, or that you have the authority of the parent or legal guardian to provide this image. If you believe a photograph has been uploaded without proper authority, please contact us immediately at hello@dreampoptales.com.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, services or legal requirements. When we make significant changes, we will update the “Last Updated” date at the top of this page and, where required by law, notify you by email or by displaying a notice on our website.

14. Contact Us

For any questions about this Privacy Policy or to exercise your privacy rights, please contact us:

DreamPop Tales

Email: hello@dreampoptales.com

We aim to respond to all privacy-related enquiries as promptly as possible and in accordance with applicable data protection laws.